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LeSoie (UAE) Expands to New Markets

10 Apr 2018 - The Middle East is the fastest-growing region in the beauty industry and personal care products turning the cosmetic industry into a booming billion-dollar business between 2015-18.

This market is expected to grow tremendously between now and 2020. While beauty regimes differ across the MEA region, from the celebration of skin glow in Saudi Arabia to the different varieties of skin lightening in other countries, yet, one aspect unites them all: Millennial consumers are strongly influenced by the power of social media and follow the guidance of key influencers. While Oman's economic increase began in the late 90s due to the oil industry, other industries are picking up. As the industry changes, so do marketing strategies. Oman retail market growth is considered to be the second largest growth in the region where is a big investment going there to support the rapid growth of tourism sector in the country as well as the growth of the local population.

LeSoie, the leading luxury natural organic handmade cosmetics brand, plans to grow through the Middle East region, becoming a very effective player in the cosmetics and personal care industry concentrating on natural, organic and handmade fresh products. With roots in Belgium and headquarters in Dubai, the award-winning brand, LeSoie delivers comfort, relaxation, luxury feel and timeless elegance inspired by nature. The brand offers a range of natural, handmade, personal care products, brought to clients from the heart of Europe. LeSoie delivers elegant, natural, organic, handmade personal care, SPA and soap products from the heart of Europe. Collections of 700+ fresh, fruity, herbal products for every family member with unique ingredients (goat milk, honey, dead-sea minerals and green tea) are made to protect the full body. The products are free of toxins and harmful chemicals, halal, not animal tested, eco certified, with highly effective ingredients and fit all skin types.

After opening a number of stores in various countries and cities such as the UAE (Dubai, Abu Dhabi and Al Ain), Saudi Arabia (Riyadh, Jeddah and Al Khobar), LeSoie has decided to enter the Omani market with the goal to fully cover the market with the needed number of stores through its franchise system. Recently, LeSoie opened its first franchise store in the largest and highest traffic mall in Oman: Muscat City Centre. The opening was under the sponsorship of H H Sayyida Basma al Said.

The huge support that the LeSoie brand has got from the famous figures of the Omani society from politicians, TV and radio presenters, ambassadors and social media influencers and reflects the great potential that LeSoie has in the Omani market.

LeSoie has opened its doors for any franchise expansions in the Middle East and the world.