Wayback Burgers (US) Launches Newest Location in Lahore, Pakistan
25 Apr 2018 - Ejaz Chaudhry, Imran Zahoor, Kamran Zahoor and Imtiaz Chaudhry Bring America’s Favorite Hometown Burger Joint to the Lahore, Pakistan Community
Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest growing burger franchises, opened its newest restaurant in Johar Town, Lahore, Pakistan on April 14, 2018. This is Wayback Burgers’ first location in Pakistan and in areas surrounding Lahore.
The newest Wayback Burgers restaurant, owned by Ejaz Chaudhry, Imran Zahoor, Kamran Zahoor and Imtiaz Chaudhry, is located at 56-GCP Housing Society, Opposite Shoukat Khanum Cancer Hospital, Johar Town, Lahore, Pakistan. After managing and owning several concepts for a number of years, including a Wayback Burgers restaurant in Washington state, Ejaz, Imran, Kamran and Imtiaz bought master franchise rights for Pakistan. The business partners expect to have two Wayback Burgers restaurants operating in Lahore by the end of 2019 and expect to open 2-3 more annually in the coming years.
Ejaz says Wayback Burgers was the perfect fit for him because he loves the company’s “throwback” culture and community first values.
“We saw an opportunity to bring a brand to Pakistan that offers better quality burgers and shakes,” said Ejaz. “After opening our first Wayback Burgers restaurants in the USA, which obviously included trying the food and seeing the operations, it was an easy decision to bring the brand to Pakistan. We will serve excellent food that fulfills our guest’s needs quickly, courteously, and in a cleaner environment than our competitors.”
Wayback Burgers Director of International Development, Jason Murawski, is impressed with Ejaz, Imran, Kamran and Imtiaz’s success to date and believes the company’s fast casual burger concept is a perfect fit for Lahore, Pakistan and surrounding communities.
“We are thrilled Ejaz, Imran, Kamran and Imtiaz are bringing Wayback Burgers to Lahore, Pakistan” said Murawski. “Working in the food industry for a combined 80+ years, this team possesses the perfect skill set to be successful as Wayback Burgers master franchisees. Plus, they are deeply committed to their community and support countless local organizations. After traveling to Lahore for the opening and seeing the response of the consumers, I know we have a winner.
“We expect Ejaz, Imran, Kamran and Imtiaz to flourish with Wayback Burgers and we look forward to helping them develop new locations throughout Pakistan.”
About Wayback Burgers Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh, never frozen, cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time—when customer service meant something, and everyone felt the warmth of the community.
Wayback Burgers currently operates in 29 states with over 152 locations nationally and internationally in Argentina, Brunei, Sudan, Morocco, Saudi Arabia, Kuwait, Pakistan and Malaysia. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Brunei, Bangladesh, Ireland; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and the Netherlands, with pending letters of intent sent out to Western Germany and the UK.