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FIM 2018 Records Potential Franchise Transaction Value of RM410m

27 Apr 2018 - Franchise International Malaysia 2018 (FIM 2018) has recorded a potential transaction value of RM410 million, an increase of more than ten percent as compared to the previous year with RM373 million.

Of the total value, RM90 million was contributed by the Franchise In-Buying Mission (FIBM) program. MFA chairman Datuk Radzali Bin Hassan said the achievement was the result from the franchise package offered by the 88 locals and international franchise companies. FIM 2018 involves the participation of international franchise companies comprising of 11 countries including United States, Canada, United Kingdom, Japan, South Korea, China, Saudi Arabia, Thailand, Singapore, Australia and the Philippines.

Throughout the program, FIM 2018 were attended by 10,511 local and international visitors with a total number of 940 potential franchisees. Also held in conjunction with the Opening Ceremony of FIM 2018, were Certificate Presentation Ceremony to the new registered franchisors and the Memorandum of Understanding (MOU) Exchange between Marrybrown Sdn Bhd (Malaysia) and Famcorp Sdn Bhd (Japan) and between the Malaysian Franchise Association (MFA) and Baitulmal Professional Institute (IPB).

FIM this year will organise several programs and activities apart from the main the international exhibition and conference, such as Franchise Business Matching, Franchise Consult Session, Franchise In-Buying Mission, Celebrity’s Talks, and many more. Radzali said these are among the value added elements to further assists both the exhibitors as well as the visitors to get more exposure and gain more knowledge and information throughout the three-days event.


New Straits Times

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