Sloan's Ice Cream (US) Plans Middle East Expansion
14 May 2018 - Sloan’s Ice Cream announced a litany of new openings that will further expand the brand’s presence in the Middle East.
West Palm Beach, Fla.-based Sloan’s—an iconic luxury ice cream brand widely known for its colorful presence, over-the-top aesthetics and heaping amounts of sweet treats and toys—has opened its second shop in Kuwait and is opening three more franchise locations in Saudi Arabia.
“It’s about taking the next step in creating a successful brand,” says Sloan Kamenstein, CEO and founder of Sloan’s Ice Cream. “We’ve been privileged to serve the U.S. for nearly 20 years, and we feel equally as fortunate to bring the same level of distinction to new markets in the Middle East. I have no doubt that further growth into Kuwait and Saudi Arabia is the next phase in continuing to bring Sloan’s Ice Cream to desirable venues internationally for more of the world to enjoy.”
Sloan’s marked its entrance into the Middle East with the opening of its shop at the Promenade Mall in Hawally, Kuwait in 2016, followed by the Red Sea Mall in Jeddah, Saudi Arabia in December 2017. Sloan’s international expansion has continued at a steady rate, with the brand’s second Kuwait location opening in the Al Kout Mall in Fahaheel in April 2018. The forthcoming Saudi Arabia locations will be located at the Mall of Arabia and Aziz Mall in Jeddah, as well as at Riyadh Park in Riyadh, and are slated to open in early summer.
Sloan’s Ice Cream shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops and rich, original ice cream flavors made from the finest ingredients are scooped at a fervent pace as guests enter. The stores set to open in Saudi Arabia and Kuwait will include the treats and atmosphere that has afforded Sloan’s its cult-like following around the globe.
“The response to our first locations in both Kuwait and Saudi Arabia has been overwhelming; I’m confident these new locations will be welcomed with the same excitement and enthusiasm,” adds Kamenstein.
Since opening its first store in 1999, Sloan’s has become an iconic, palatial tribute to ice cream and all things sweet. Today, there are seven locations in South Florida, three in California, and locations in Las Vegas, Kuwait and Saudi Arabia. Sloan’s is fully equipped to share its proven operational, marketing and management systems with qualified franchise investors to which it awards agreements. Ideally suited for multi-unit developers with restaurant, retail and hospitality franchise experience, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate.