MCM (Germany) Opens its New Store in Saudi Arabia
16 May 2018 - HE German luxury brand MCM celebrated the opening of its new store in Jeddah in partnership with NicheArabia, luxury marketing, and consultancy firm based in Saudi Arabia.
The store is operated by longtime franchise partner Abu Issa Holding and extends MCM’s Middle East expansion.
MCM opened in the luxury section of El Khayyat Center, emphasizing the Middle Eastern environment and lifestyle space features an extraordinary architectural dynamic using authentic and deluxe interior fabrication resulting in a warm and welcoming atmosphere inviting customers to stay.
The assortment comprises the styles of the current SS18 collection, as well as icon and fashion pieces of MCM. Clean lines, premium materials, and luxurious details are indicating the brand characteristics of New School Luxury.
“We are excited about the opening of our first store in KSA marking an important milestone for the presence of MCM in the region, and bringing MCM closer to a very fashion savvy client. This is one of the further openings to follow in the region reflecting the importance of the Middle East for MCM,” said Mrs. Sungjoo Kim, MCM owner and chairwoman.
MCM is currently sold in 500 stores in 40 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, and Tokyo.