Orangetheory Fitness (US) Continues International Expansion
02 Jul 2018 - Orangetheory Fitness, one of the world's fastest-growing fitness franchise brands, has selected Life Fitness as the preferred treadmill supplier for its growing international business. The Life Fitness treadmills were custom-engineered to give Orangetheory's members an intuitive high intensity training interface and an ultra-comfortable running deck.
With close to 1,000 studios in the United States and Canada, Orangetheory Fitness is a leader in the boutique training space. Each Orangetheory class, taught by highly trained coaches, is an hour-long heart-rate tracked, technology backed, full body workout that utilizes treadmills and other equipment to help members elevate their heart rate to the "Orange Zone" or 84-91 percent of their maximum heart rate.
With this popular model, the business has seen rapid expansion with revenue increasing by 137 percent in just three years.
"The Life Fitness treadmills will bring a new digital experience to our workouts," said David Long, Orangetheory Fitness co-founder and CEO. "By integrating our software with their API, Orangetheory has the ability to continually customize the exerciser experience through software updates to the connected cardio machines."
"As we quickly expand our international business, we're happy to name Life Fitness our supplier of choice as we bring Orangetheory Fitness workouts to every corner of the world."
Through Life Fitness' open architecture, Orangetheory has the flexibility to adjust the user experience as frequently as needed on the treadmill's 21-inch Discover SE3 HD digital touch screen. The architecture also provides the critical capability of quickly changing language and measurement units, enabling Orangetheory to scale its business to any country in the world. Additionally, with Halo Fitness Cloud, each studio can monitor usage and proactively track maintenance tasks for its connected treadmills.
"Orangetheory Fitness' rapid success is a testament to the engaging workout experience it provides for everyone that walks through their doors," said Jaime Irick, president of Life Fitness. "By choosing our platform for their global expansion, Orangetheory now has the capability to continuously grow and evolve that user experience to keep members motivated and coming back for more."
"Our vision is to be the platform that connects the world to fitness and we are thrilled that vision aligns with the unique experiences that the Orangetheory Fitness team wants to bring to its members."
Beyond the treadmill's unique interface, it also features a comfortable, cushioned running surface through the Ultra FlexDeck Shock Absorption System that reduces stress to joints, muscles and connective tissue.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of Brunswick Corporation.
Orangetheory makes it simple to get more life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the 'Orange Effect' – whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory has nearly 1,000 studios in 49 U.S. states and 17 countries and was ranked #60 in Inc. magazine's Fastest Growing Private Companies List.