Crunch Fitness (US) Plans Canadian Expansion
08 Aug 2018 - With a proven business model in place, this high-value, low-price service looks to expand several Crunch locations throughout Canada all while making serious fitness fun
Crunch Fitness, the health club brand best known for exercise meeting entertainment through proprietary group fitness programming as well as cutting-edge training, is looking to expand its footprint in Ontario, Saskatchewan, Quebec and the Maritimes by the end of 2018.
Since arriving in Canada last year, Crunch has over 20 corporate locations currently operating in Ontario with five more opening by the end of this year in Brantford, Oakville, Waterdown, Welland and Whitby.
Additionally, Crunch Canada is rapidly growing its full-sized fitness business with over 20 franchises sold to-date and locations now open in Stratford, Ontario, as well as four new ones expanding in Edmonton, Alberta, growing the brand base even more throughout the country.
Equipped with bright colours and motivational slogans plastered on the walls to enhance the member experience creating a branded and engaging atmosphere, each Crunch Fitness is designed to reflect the franchise's positive message of inclusiveness, social responsibility, and to remind members that exercising should be fun.
According to Canadian master franchisee and co-CEO Wes Hodgson, "Expanding Crunch in Canada represents a great opportunity to provide our existing and new members with the high quality, affordable fitness experience Crunch is known for. We look forward to working with new partners and franchisees across the country, as we move into new markets and further accelerate our growth."
Murray Middlemost, Canadian master franchisee and co-CEO also added that, "Crunch provides a complete road map you can't find anywhere else in opening a fitness club. We work hand-in-hand with people to continue to grow this important brand in Canada and help everyone get on the gym floor!"
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and promoting a philosophy of #itscrunchtime and #nolimits. Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Crunch serves over 1,100,000 members, with more than 1,000 franchise units sold, over 250 gyms open worldwide in the United States, Canada and abroad. Crunch is rapidly expanding around the globe.