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Dr. Vranjes Firenze (Italy) to Open First Flagship Store in the Middle East

24 Sep 2018 - Luxury home fragrance brand Dr. Vranjes Firenze is set to make its Middle East debut early October with the opening of its first store at The Avenues in Kuwait, in partnership with leading international retail franchise operator M.H. Alshaya Co.

Founded in Italy in 1983, Dr. Vranjes Firenze is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances, which stimulate the senses and emotions. A chemist and accomplished artisan perfumer, the ‘Nose’ Paolo Vranjes developed a unique range of luxury fragrances, inspired by his artistically renowned home city of Florence and the beautiful landscapes of Tuscany.

Dr. Vranjes Firenze artfully blends together pure natural ingredients with the world's finest essential oils to create stimulating and evocative fragrances. These scents are so finely orchestrated they breathe life into your world, translating emotions into the very finest olfactory delights.

Dr. Vranjes Firenze unites elegance, class, absolute quality, beauty and aesthetics as an expression of know-how and style, innovation and future.

"Alshaya is the ideal partner for us to bring our brand expression to new customers in the Middle East. Their expertise supports our ambitious development plan which foresees the opening of multiple flagship stores across the region over the next 5 years,” said Paolo Vranjes, master perfumer and CEO of Dr. Vranjes Firenze.

Covering an area of 80 sqm, Dr. Vranjes flagship store has been meticulously designed by the Architects of Cristofori and Santi Studio in Milan and is entirely made of precious Florentine marble and materials flown in from Italy. The refined, welcoming atmosphere blends with the décor and the products themselves; all of them elegantly inspired by the sinuous, iconic architecture of Florence.

Home fragrances have always been a design and furnishing element for Dr. Vranjes Firenze. The brand’s collection comprises 40 exclusive home fragrances. The wide palette is available in the iconic bottle and in various interior design objects: Candles, Lamparfum, catalytic lamps with purifying air properties, Linen and Carparfum Line.

About Dr. Vranjes

Developed by chemist and accomplished artisan perfumer Dr. Paolo Vranjes and his wife Anna Maria. The luxury home fragrance brand Dr. Vranjes Firenze aims to create the finest fragrances to stimulate the senses and add warmth to any household.

Inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy, Dr. Vranjes Firenze cleverly blends pure natural ingredients with exquisite essential oils for unique and original olfactory delights. Showcasing a beautiful selection of 40 fragrances to suit different rooms at home, the brand brings a range of reed diffusers, refills and room sprays that provoke an atmosphere and variety of emotions to accompany every living space.

Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze is the perfect answer to modern living.

About M.H. Alshaya

M.H. Alshaya Co., is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 4,000 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 53,000 people from over 120 nationalities.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.