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Pretzelmaker (US) Opens First Location in Asia

09 Oct 2018 - Global Franchise Group (GFG), LLC, the franchisor of Pretzelmaker, is proud to announce the opening of a new Pretzelmaker location in Alabang, Metro Manila, Philippines – the brand's first location in Asia. Through a Master Franchise agreement with Vavel Foods, Inc., Pretzelmaker's fresh handmade pretzel products will available at Festival Mall Alabang. Vavel Foods plans to open 14 additional Pretzelmaker locations throughout the Philippines.

"Pretzelmaker's first location in Asia is symbolic of the popularity of pretzels and the rise of snacking internationally," said Chris Dull, President and CEO of GFG. "We are proud of the expansion of the Pretzelmaker brand and our global reputation. We look forward to working with Vavel to open more stores across the Philippines."

Pretzelmaker at Festival Mall in Alabang is located in a bustling retail area and offers the brand's signature line-up of hand-rolled pretzels, Pretzel Bites, Pretzel Dogs, dipping sauces and beverages including all-natural lemonades. In addition, Pretzelmaker Philippines is exclusively launching Cream Cheese Stuffed Bites in three varieties: Almond Crunch, Cinnamon Sugar and Garlic Seasoning."

The store officially opened on October 1, 2018 and will be open during regular Festival Mall hours.

"We decided to open Pretzelmaker in the Philippines because the delicious hand-rolled pretzel products far surpass the competition and we knew customers would love them," said Migo Ochoa, General Manager of Pretzelmaker Philippines. "As demonstrated by the success of our Grand Opening, the community is very excited to have a Pretzelmaker at the mall and we are very happy to be providing a new twist on snacking options for busy shoppers."

Pretzelmaker has 70 international locations in Canada, Guam, Saudi Arabia, Mexico and now the Philippines.

About Pretzelmaker
Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudi Arabia and Mexico. Pretzelmaker has recently introduced a new twist to the brand, the Fresh Twist by Pretzelmaker concept. Fresh Twist by Pretzelmaker is perfect for colleges/universities, airports and transportation centers. The menu offers breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its fresh hand-rolled Pretzels, Pretzel Bites, Pretzel Dogs and all-natural lemonades and smoothies.

About Global Franchise Group, LLC
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes six primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, Pretzelmaker and Round Table Pizza. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $9 billion of capital under management and substantial franchise management experience.

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