Lakeland (UK) Announces its Return to the Middle East
07 Nov 2018 - Lakeland, the UK’s leading kitchenware specialist, announced its return to the Middle East today by opening in a 244m2 store in Dubai Mall. Known and loved for its innovative and creative kitchenware, Lakeland has grown to become a hugely successful multi-national retailer creating delighted customers worldwide.
Lakeland’s International General Manager, James Brien believes there is a tremendous opportunity for the Lakeland brand in the Middle East. “The region is a melting pot of diverse and discerning tastes as recognised by its world class restaurant scene. Lakeland’s innovative, quality kitchenware ranges align perfectly with the regions foodie culture and passion for cooking and baking so we are very confident that our products will be very popular.
As well as being known for its innovative products, Lakeland is famous for its customer service. According to James Brien, Lakeland customers can expect the very best in customer service long after they purchase thanks to the brands 3 year guarantee.
“Customer service isn’t just a phrase to us; it is one of our brand values. We really do put the customer at the centre of our world. It is what sets us apart and has helped us to build the loyal following we have today. Every product we sell goes through rigorous and prolonged testing before it ever reaches the market to ensure quality. Our store teams are extremely knowledgeable and are always on hand to offer expert advice and ideas.” Lakeland are delighted to be in partnership with the Apparel Group. James added, “We were extremely selective when selecting a new partner for the region. Its very important for Lakeland to work with a partner that shares our values and vision and we are extremely pleased to partner with such a professional retailer as the Apparel Group.