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Yoma Strategic Holdings to Develop Auntie Anne's Pretzels (US) in Myanmar

07 Nov 2018 - Yoma Strategic Holdings announced on Wednesday (November 7th) that it has signed a franchise agreement with Focus Brands to bring Auntie Anne's tender pretzel brand to Myanmar, with the opening of the first one. store in Yangon in the coming months.

In a joint statement, the companies added that they had "a more ambitious expansion planned for the next five years".

Melvyn Pun, Managing Director of Yoma Strategic, said: "We are witnessing considerable growth in the market for freshly baked bakery products." Although many street vendors offer traditional Myanmar alternatives, adding an iconic brand will only enrich the local food landscape.

"Selected after a thorough study on Myanmar's consumer preferences in terms of catering, Aunt Anne's joined KFC and Little Sheep Hotpot in the expanding Yoma Food & Beverage (F & B) franchise portfolio." also marks Yoma F & B's first step into the freshly baked goods market, an evolution in line with the group's goal of creating a nationwide multisector catering platform. "

Auntie Anne's Pretzels, which has 1,800 outlets in 30 countries, has a strong presence in Asia, including Thailand, Singapore, China and South Korea.