Al-Hokair Plans to Grow Sparky's (Saudi Arabia) Brand Globally
22 Nov 2018 - Al-Hokair Entertainment, a family entertainment organization in the region, demonstrated its ambition to grow its Sparky’s brand through franchise business model during the recent IAAPA Attractions Expo 2018 in Orlando. With 91 active entertainment centers under Al-Hokair’s key entertainment brand Sparky’s, the company is now aggressively embarking on its global expansion strategy.
“We are aiming to grow the Sparky’s brand worldwide through the franchise business model as it can be easily replicated in any market easily through our expertise. We are delighted to be here at IAAPA, one of the largest shows for the theme park and amusement industries. We wanted to also showcase our expertise and also learn from the global industry stakeholders who have gathered here. We are today getting ready for the new generation as they need more immersive game,” added Mishal Al-Hokair, executive vice president and general manager of the entertainment sector.
“Through the franchising route we can take the concepts to the market in a much faster way. Today’s generation is demanding and consuming more entertainment content than ever before. We want to start early and stay ahead in this sector and offer our consumers some of the best entertainment concepts,” added Al-Hokair.
Companies from around the world debuted the latest products, services and technology in the global attractions industry at the IAAPA Attractions Expo 2018 in Orlando, Florida, which ran until Nov. 16.