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ICONS Coffee Couture (Germany) Continues Global Expansion

26 Nov 2018 - ICONS Coffee Couture, an international lifestyle coffee chain announced that it has appointed Hassan Jawad as its new CEO, to lead the company through its next phase of innovation and spur exponential growth. Jawad brings with him over 9 years’ experience in the Food and Beverage industry and his past experiences include working with Costa Coffee handling a portfolio of 150 stores across 4 markets (Bahrain, Qatar, Oman and Saudi Arabia).

Effective as on (1st September 2018), Jawad started to oversee the operations to drive forward the franchise growth worldwide over all continents, including Europe, America and China. He will be working closely with the leadership team headed by Elena Weber, Founder and Managing Director, ICONS Worldwide LLC, to maximize financial performance and work towards the homegrown brand’s vision to be innovating and leading in the healthy coffee concept segment.

Previously in-charge Elena Weber, Founder and Managing Director, ICONS Worldwide LLC. will be the brand ambassador and focus on public relation, strategic business development and Icons social corporate responsibility.

Commenting on the new announcement, Elena Weber said, “We believe that Hassan’s ability and the wealth of experience he brings in certainly gives him an edge in his new role. I am incredibly excited on his appointment and look forward to drive forward our social contributions as well as focus on our growth and real estate strategy within the UAE and developing markets.”

ICONS’ vision is to be leading in creating healthier communities around its Coffee Shops through nutritious and balanced food offerings, education and promotion of an active lifestyle to empower the individual to make life remarkable. Since the café concept has started to franchise, its growth has been continuous around the GCC and Europe.

Hassan Jawad, CEO, ICONS Worldwide LLC., said “I am delighted to take up the position with ICONS, a forward thinking and health conscious lifestyle coffee shop chain with great global presence. I am looking forward to building on this success and contributing to its growth and profitability whilst simultaneously ensuring we remain focused on delivering the very best service to our customers.”

ICONS Coffee Couture is a Fashionable Coffee Franchise Concept, created by German Model Elena Weber accompanied by a team of fashion lovers and motivated professionals. The concept borrows heavily from the latest trends in the fashion industry and strives to promote a healthy, but joyful lifestyle amongst its clientele with organic coffees, fresh juices, skinny cakesempowering savories and German breakfast platters.

About ICONS Coffee Couture

ICONS Coffee Couture is a forward thinking and health conscious lifestyle Coffee Shop Chain. Icons is famous for its German Bio Coffee and a mix of healthy and indulging sweets and savories for a balanced lifestyle. ICONS©’ brand vision is to spread kindness and be leading in creating healthier communities around its stores through nutritious and balanced food offerings, education and promotion of an active lifestyle to empower the individual to make life remarkable. The concept borrows heavily from the latest trends in the fashion industry and surprises with its changing specialty blends of world’s most exclusive coffee’s and therefore true Coffee Couture!


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