Franchise News

FranSpeak International Monthly Newsletter

Sign up for our monthly email round-up of international franchise news. Privacy Policy

Wayback Burgers (US) Launches Newest Location in the Netherlands

13 Dec 2018 - Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the world’s fastest growing burger franchises, opened a new location in the Netherlands.Wayback Burgers’ newest location opened in Breda’s recently renewed train station on December 1st – marking the fast growing burger chain’s 12th international restaurant, and the first in Europe.

The new Wayback Burgers will be owned and operated by Jesse Heinhuis (CMO) and Stefan Boers (CEO) of WBB Restaurants Holding. As natives of this Western European country, Heinhuis and Boers understand the local community and the Dutch culture. With this knowledge they know why the local people in the Netherlands will love this fresh burger concept.

“As a country with so much diversity, developing the Wayback Burgers brand in The Netherlands made perfect sense,” explains Boers. “Wayback Burgers is an internationally reputable high-end, fast-casual food brand with a varied menu of its own. I especially look forward to sharing the fresh, quality fare and flavors of this brand that will tantalize the taste buds of our local community.”

Wayback Burgers offers delicious, cooked to order burgers, available as a single, classic double, triple and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand dipped ice cream, served in an environment that hearkens back to a simpler place and time – when “customer service” meant something and everyone felt the warmth of the community. Going “way” beyond the burger, Wayback Burgers offers crispy and grilled chicken sandwiches, veggie burgers, fresh salads and delicious sides, including fries, onion rings and House Made Chips.

“Wayback Burgers is focused on international growth, so we are pleased to announce this latest expansion in Breda,” said Jason Murawski, Vice President of International Operations of Jake’s Franchising LLC. “It’s our franchisees’ passion and commitment to their communities that makes Wayback Burgers successful, and we are confident Stefan, Jesse, and the WBB Restaurants Holding team will continue that commitment in Breda with their first Wayback Burgers restaurant.”

About Wayback Burgers
Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh, never frozen, cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when customer service meant something, and everyone felt the warmth of the community.

Wayback Burgers currently operates in 30 states with over 161 restaurants nationally and internationally in Kuwait, Malaysia, Morocco, Saudi Arabia, Sudan, Pakistan and the Netherlands. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, South Africa, Argentina, Bangladesh, Ireland, British Columbia, and Alberta, Ontario, Manitoba and Saskatchewan, Canada.