Little Caesars Pizza (US) Continues to Grow with First Philippines Location
20 Dec 2018 - Little Caesars Pizza, the third largest pizza chain in the world, will open its first restaurant in the Philippines in January 2019. The global pizza brand, which is currently operating in 23 countries and territories, is continuing the expansion of its international footprint with new restaurants in Southeast Asia. The franchisee, Palmtree ph Foods Corp., is owned by James Kodrowski. Kodrowski, also manages a group of companies that operate in the region. The first restaurant to open under the new franchise relationship will be located at the Metrosquare Building in Manila. Additionally, Little Caesars Pizza will open its first location in the Republic of Singapore in January.
“We’re excited to bring Little Caesars to the Philippines as we believe the country is a perfect fit for our international expansion due to its strong affinity for both pizza and value,” said Paula Vissing, senior vice president of International for Little Caesars Pizza. “James Kodrowski is an experienced restaurant partner with strong market connections and the insight needed to bring our unique pizza offering to our Philippine guests who love freshness, quality, and taste.”
Quick-service restaurants (QSR) have long been a favorite of pizza lovers in the United States. Based on a nationwide survey of QSR consumers in the U.S., conducted by Sandelman & Associates that concluded in 2017, Little Caesars was the “Highest Rated Chain Value For the Money.” The popularity of QSR restaurants also extends to international guests that are in search of delicious, affordable, quick-service meals.
“Little Caesars Pizza is exactly what this market needs,” said Kodrowski. “We believe that the HOT-N-READY concept will have undeniable market appeal, as well as our commitment to excellent guest service, and superior value. It is our ambition to make Little Caesars the new favorite pizza of the Philippines.”
Little Caesars Pizza is also cultivating new franchise opportunities throughout the region and is accepting inquiries from interested entrepreneurs eager to join a world-famous pizza brand.
About Little Caesars Pizza
Headquartered in Detroit, Michigan, Little Caesars is the largest carryout-only pizza chain in the United States. Founded in 1959 as a single, family-owned restaurant, Little Caesars has become the third largest pizza chain in the world with stores in 23 countries and territories worldwide, including in each of the 50 U.S. states.
Known for its HOT-N-READY pizza and famed Crazy Bread, Little Caesars has been named “Best Value in America” for eleven years in a row. Little Caesars products are made with quality ingredients, like dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.