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AAW Celebrates the Grand Opening of its Second JYSK (Denmark) Branch in Kuwait

10 Jan 2019 - Ali Abdulwahab Al Mutawa Commercial Co. (AAW) and JYSK celebrated the launch of the second JYSK furniture store in Kuwait during a grand opening event held at their new showroom in Shuwaikh on December 19.

The launch of the second JYSK branch comes one year after the brand launched its first flagship showroom in Kuwait and in the Middle East following high customer demand on furniture and accessories from the world-renowned Scandinavian brand. With over 23,000 employees and 2,700 stores operating worldwide, JYSK is now available in 51 countries. The grand opening event was attended by AAW Chairman and CEO Mr. Faisal Ali Al Mutawa, JYSK Franchise Director Frederik Kroun, JYSK Country Manager Mr. George Abou Haydar, and AAW Marketing Manager Miss. Ayaat Morgan, in addition to selected members from the interior design community, social media influencers, and the general public.

The new JYSK branch occupies 1,100 sqm and showcases high-quality Scandinavian furniture and accessories including living room, dining room, outdoor furniture, and home accessories. The evening featured a variety of activities, competitions and live entertainment including live coverage in-store on Kuwait Pulse 88.8 radio station’s “Diwaniya Show” hosted by Mr. Talal Al Yaqout and Mr. Khaled AL Ansari.

AAW Chairman and CEO Faisal Ali Al Mutawa said: "Around a year ago we introduced and celebrated the launch of our first JYSK branch in Kuwait in Al-Dajeej. Building on the success of the branch, we are proud today to officially launch our second location in Kuwait. This opening continues our expansion plan into the furniture sector and it also comes in response to high customer demand on simple, modern, tasteful and affordable Scandinavian inspired furniture. We promise to continue to seek ways to further enrich the Kuwaiti furniture market with more leading international brands.”

JYSK Franchise Director Frederik Kroun said: “We are delighted to be here today to celebrate the success of JYSK in Kuwait with the launch of our second branch in the country. We’ve grown together over the last year and this expansion demonstrates the success, hard-work, and our care to quality and meeting customer demand. AAW has a long-standing track record of meeting these standards and a strong position in the market for delivering high-quality products and services to the community, and we look forward to continue to strengthen our partnership and cooperation with one of Kuwait’s leading retail and distribution conglomerates.”

JYSK is available at AAW Furniture Showrooms in Al-Dajeej and Shuwaikh Industrial Area. Showroom opening hours are from 10am to 10pm seven days a week.

AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, such as Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East's surging retail and consumer goods market.

About Ali Abdulwahab Al Mutawa Commercial Co. (AAW):

Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of the largest trading and commercial companies in Kuwait, operating in seven diverse business sectors and distributes in Kuwait’s surging wholesale, retail and consumer market over 100 different global brands, including world-class brands such as Procter and Gamble, Clorox, Roche, Takeda, Biotronik, Nuxe, Bioderma, Nolte Group, La Cornue, Bosch, Siemens, The North Face, Coleman, Nike, The Athlete’s Foot, Crocs, Puma, Shoebox New York, among many others. AAW’s continuously growing business lines include Consumer Goods, Furniture, Kitchens, Home Appliances, Outdoor Gear and Equipment, Sports and Fashion, Real Estate, and Pharmaceuticals where it is a leading wholesale and retail distributor of pharmaceutical and medical products. It also holds a renowned portfolio of principals like Pfizer and Novo Nordisk distributed through its subsidiary Safwan Trading and Contracting (Safwan). Safwan is listed on the Kuwait Stock Exchange.

About JYSK Group

JYSK Group is global retail chain that sells furniture and household goods and was established in 1979 in Aarhus, Denmark. JYSK Group is formed by the companies JYSK Nordic, JYSK Franchise and DÄNISCHES BETTENLAGER. In total, they have more than 2,500 stores and 22,000 employees across 48 countries. Since the establishment JYSK has been expanding constantly and every year more than 100 new JYSK stores open around the world. JYSK Group is present in Denmark, Norway, Sweden, Finland, Poland, Holland, Slovakia, Germany, Austria, Switzerland, Canada, France, the United Kingdom, Croatia, Italy, Spain, China, Serbia, Belgium and many other countries.

Ali Abdulwahab Al Mutawa