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BRUXIE (US) Takes Creative & Craveable Fried Chicken Global

16 Jan 2019 - The Original Fried Chicken & Waffle Sandwich capitalizes on being bold, fun and unconventional as it increases its U.S. footprint with new Domestic Franchising opportunities as it expands internationally

What started out as an ambitious single 400-square-foot location 8 years ago in Southern California’s historic Old Towne Orange is now one of the most successful, innovative concepts to be tapped in markets around the world. Bruxie found itself on the forefront of the Fried Chicken frenzy by appealing to adventurous eaters and gaining buzz as the creator of The Original Fried Chicken & Waffle Sandwich. Now, as fried chicken concepts grow in popularity, Bruxie has separated itself from others as a chef-driven concept and has gained the momentum to take advantage of unique opportunities to grow both domestically and internationally. Its most recent international franchisees include The Bistro Group in the Phillipines and Salt ‘N’ Blues, PVT. LTD. in Northern India, making the brand poised for world-wide expansion.

With its headquarters based in Orange County, California, where its original location still ranks as among the most successful restaurants in the region, Bruxie has introduced domestic franchise opportunities. Its first domestic partner, Skyport, will bring two Bruxie locations to the bustling Denver Airport. Regional territories across the U.S. are now available to experienced operators.

“There is absolutely no denying the broad appeal of Bruxie’s bold and unique Fried Chicken offerings,” explained Bruxie CEO Anthony Smith. “We consider ourselves a leader in our dining category – an Orange County success story that has generated huge international interest and we’re excited to take full advantage of it to expand our brand footprint with great operators in new territories, both domestically and internationally!”

The domestic and international expansion for Bruxie is led by a management team with Chief Executive Officer Anthony Smith, Chief Financial Officer Scott M. Miller, and Bruxie Founder & Chef Kelly G. Mullarney.

The Appeal of Bruxie

Bruxie is a truly unique concept serving creative and craveable fried chicken executed with layers of flavor, original combinations and a definite “wow” factor. Taking the undisputed protein of choice in the U.S. and around the globe – Chicken – Bruxie is a chef-driven concept that prides itself on satisfying those with a sophisticated palate and gluttons, alike. From its innovative sandwiches that replace bread with satisfying waffles, to awesome chicken tenders and sauces, expect Bruxie to be bold, fun and unconventional.


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