Little Caesars Pizza (US) to Enter Philippine Market in January 2019
04 Jan 2019 - Little Caesars Pizza, the third largest pizza chain in the world, is making its foray into the Philippines in January 2019.
The move is part of the international expansion of the global pizza brand which already has a presence in 23 countries and territories.
The franchisee, Palmtree ph Foods Corp., is owned by James Kodrowski, who in turn also manages a group of companies that operate in the region.
The first restaurant to open under the new franchise will be located at the Metrosquare Building in Manila.
“We’re excited to bring Little Caesars to the Philippines as we believe the country is a perfect fit for our international expansion due to its strong affinity for both pizza and value,” said Paula Vissing, senior vice president of international of Little Caesars Pizza.
She said Kodrowski is an experienced restaurant partner with strong market connections and insight needed to bring the unique pizza offering to Philippine guests “who love freshness, quality, and taste.”
Little Caesars Pizza will also open its first location in Singapore.
Quick-service restaurants (QSR) have long been a favorite of pizza lovers in the US. Based on a nationwide survey of QSR consumers in the US conducted by Sandelman & Associates in 2017, Little Caesars was the “highest rated chain value for the money.”
Kodrowski is optimistic about the Philippine market.
“Little Caesars Pizza is exactly what this market needs. We believe that the hot-n-ready concept will have undeniable market appeal, as well as our commitment to excellent guest service, and superior value. It is our ambition to make Little Caesars the new favorite pizza of the Philippines,” Kodrowski said.
Headquartered in Detroit, Michigan, Little Caesars is the largest carryout-only pizza chain in the US.