UFC GYM (US) Continues Global Expansion
12 Feb 2019 - UFC GYM, the rapidly expanding fitness franchise that creates training programs for all levels and ages inspired by the training regimens of UFC athletes, today announced plans to open franchise locations in New Zealand.
The brand currently has 10 locations open throughout the Australian market with another 10 set to open in 2019, all operating under Maz Hagemrad. The UFC GYM Australia team will also operate the new locations based in New Zealand.
“As we make our presence felt in the Australian market, it is a natural progression for us to move into New Zealand,” said Maz Hagemrad, UFC GYM Australia Chief Executive Officer. “We are excited to bring the best of the UFC GYM brand into the New Zealand market where we are confident the TRAIN DIFFERENT philosophy will be welcomed and embraced.”
Offering a large variety of high intensity mixed martial arts group classes for all ages and fitness levels, the New Zealand market is particularly appealing for UFC GYM. According to the IBISWorld Gyms & Fitness Centres - New Zealand Market Research Report (2018, April) 79% of the market is aged 15 - 54 a new-found territory for UFC GYM and MMA fans.
“With continued annual and projected growth in fitness, the New Zealand market is the perfect place for UFC GYM to grow,” said Tamer El-Guindy, UFC GYM SVP Global Franchising. “With Maz and team driving the business we know UFC GYM New Zealand will be a huge success.”
Since debuting in 2009, UFC GYM has opened more than 150 locations throughout Australia, Bahrain, Canada, Chile, Dubai, Egypt, Mexico, Oman, The Philippines, Taiwan, the United States and Vietnam. Recent signings will bring hundreds of UFC GYM locations to India, Japan the United Kingdom and Ireland. With the announcement of New Zealand, UFC GYM will have a presence in 30 countries around the world.
UFC GYM members benefit from a full-range of functional fitness classes, along with group, private and youth MMA training, as well as group fitness & traditional fitness amenities in addition to personal and group dynamic performance-based training. UFC GYM programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
In addition to corporate-owned Signature clubs, UFC GYM offers the unique opportunity to own and operate a UFC GYM franchise domestically and internationally.
About UFC GYM
UFC GYM is the first major brand extension of UFC, the world’s premier MMA organization. In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to combine the worlds of MMA and fitness, UFC GYM’s TRAIN DIFFERENT approach creates an atmosphere where members can see immediate results and appeals to all ages and training levels. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine. With 150 locations open and over 500 currently in development, UFC GYM is revolutionizing the fitness industry.
UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. UFC boasts more than 278 million fans worldwide and has produced over 460 events in 24 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 170 countries and territories to more than 1.0 billion TV households worldwide in 40 different languages. UFC FIGHT PASS, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world.