GYMGUYZ (US) Expands to United Kingdom
05 Apr 2019 - With accelerated growth across the U.S., mobile personal training concept GYMGUYZ has its sights set on continued international expansion. The brand will now be operating within the United Kingdom, planning to bring 70+ locations to the London area, all along the M25.
“It’s an exciting time for us,” said Josh York, CEO and Founder of GYMGUYZ. “Our goal has always been to become a worldwide name. This is just the next step towards accomplishing that and we know residents throughout the UK will truly benefit from the services we provide.”
Since beginning franchising in 2014, the brand’s growth has exploded 1,700 percent. GYMGUYZ continues to build on this momentum and is planning to open 100+ new locations across the U.S. and globally this year. Beyond the U.S. and now the UK, GYMGUYZ also currently operates in Canada within Ontario and the greater Ottawa area.
“We identified early in our process that the UK would be our third target country,” said Ray Reichard, GYMGUYZ Vice President of Franchise Development. “The UK fitness market has had six consecutive years of very strong growth in all the key criteria we looked for, which makes it a prime market for our unique business model.”
To get the brand in front of consumers within the UK market, GYMGUYZ is working with husband and wife team Laike and Selina Mantori. The Mantoris are both entrepreneurs and fitness enthusiasts. Currently based in the UK, their belief in the brand will be evident to those within the London market.
“We are truly excited to bring the revolutionary concept of GYMGUYZ from the U.S. to the fastest-growing fitness industry in the UK,” said Laike Mantori. “GYMGUYZ is the perfect platform to share our passion for fitness and wellness with others and we look forward to working closely with people throughout the country.”
GYMGUYZ will be attending the upcoming International Franchise Show in London, taking place April 5 and 6 at ExCeL London. Both York and Reichard will be on-site to meet with attendees, provide information on the brand and share plans for expansion.
“Once we found our key UK partners Laike and Selina to introduce the disruptive GYMGUYZ concept to the UK, we immediately started putting our plan in place and got to work,” said Reichard. “We are extremely excited to get the brand introduced to consumers there this spring and anticipate having at least a dozen territories operational by the end of the year.”
GYMGUYZ structures convenient, customized and creative workouts to help every client meet their own personal goals. Training sessions begin with a series of assessments measuring nutrition habits as well as fitness and personal goals. This helps to determine a customized and ideal course of action. Due to the uniquely personalized approach the company takes, GYMGUYZ prioritizes cultivating a high level of trust and respect between trainers and clients.
Beyond rapid expansion, the brand was also recognized earlier in 2019 having jumped up 49 percent on Entrepreneur Magazine’s 2019 Franchise 500®, also ranking #50 on Entrepreneur’s list of Fastest-Growing Franchises and #25 on its Best For Any Budget list in the under $100,000 category.
GYMGUYZ is # 1 in Home Personal Training providing convenient, customized, and creative workouts by bringing the workout to you. Headquartered in Plainview, N.Y., GYMGUYZ brings their premier health and wellness services to the comfort of a customer’s home, office, or setting of choice. Founded in 2008 by fitness specialist Josh York, the mobile brand began franchising in 2014 with a fleet of franchise vans that bring state-of-the-art fitness equipment and expert coaches to their customers’ doors. Whether providing one-on-one training or inclusive group sessions, GYMGUYZ helps equip individuals with the resources to reach their fitness goals. Propelled by a unique take on an in-demand service, and fueled by a passionate corporate team, GYMGUYZ is pushing itself toward significant expansion through franchising. Now with nearly 200 locations, GYMGUYZ is the fastest growing fitness concept in the United States.