Sugarfina (US) Continues Global Expansion with Mexico Partnership
13 May 2019 - Sugarfina announces partnership with GIN Group to bring the fashionable confections brand to Mexico
Sugarfina, the luxury confections boutique founded in Beverly Hills, CA, will expand operations to Mexico with a deal to open 26 boutiques over the next 5 years. The brand will partner exclusively with GIN Group, the prominent franchise operator, to introduce its unique, gourmet sweets in Mexico for the very first time. The multi-channel partnership will launch first with boutiques in Mexico City followed shortly thereafter with a dedicated eCommerce site and wholesale partnerships.
Sugarfina® is best known as a disruptor in the $200B global confections industry for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears®, Single Malt Scotch Cordials, and Rosé All Day Bears whose popularity led to an 18,000+ person waiting list in the US. The boutique features a collection of beautiful candies artfully displayed in modern Lucite cubes and a Design Your Own Candy Bento Box® experience, where shoppers can select an 8-piece, 4-piece, or 3-piece gift box to fill with their favorite candies from the signature Candy Cube® wall.
"We've been dreaming of expanding Sugarfina globally since the early days of the brand," said Rosie O'Neill and Josh Resnick, co-Founders and co-CEOs of Sugarfina®. "Mexico is the window into Latin America and GIN Group is the ideal partner to establish our brand in the region. We're excited to partner with them to bring Sugarfina® to life in one of the most vibrant cities in the world and strengthen our presence across North America."
"[My wife] Liz and I have been loyal consumers of the brand for years," said Raul Beyruti Jr., CEO of GINgroup WTC. "We are confident that Sugarfina will be a successful brand in Mexico as it is in America, and it will be a unique and rewarding experience for all of us. We really are excited to bring Sugarfina to Mexico, as a great addition to our portfolio."
Sweethearts Rosie O'Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named "World's 50 Most Innovative Companies" and "World's 10 Most Innovative Retailers" by Fast Company as it disrupts the $200B confections industry. Recognized as one of the "World's Most Beautiful Candy Shops" by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago, and Vancouver, plus two overseas boutiques in Hong Kong.
About GIN Group
GINgroup, led by Dr. Raúl Beyruti Sanchez, is the biggest group in Mexico and Latin America when it comes to the comprehensive management of human capital, due to its high degree of commitment, professionalism and wide service portfolio. GINgroup has been in this field for 38 years, and has over 162,000 employees globally, 13 centers of operation, and presence in the U.S., Canada, Panama, Dominican Republic, Colombia, Peru, Chile, and Spain. With more than 70 affiliate businesses, GINgroup has experience in a variety of different industries such as: food & beverage, retail, fashion, insurance, media, fintech, finance, healthcare, and more.