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Hot Dog on a Stick (US) Opens First Store in China

11 Jun 2019 - US fast-food brand Hot Dog on a Stick, is about to open its first China store, in Shanghai.

The brand’s parent, Global Franchise Group, has signed a master-franchise agreement with Eugene Restaurant Management which will see Hot Dog on a Stick launching at Crystal Galleria prior to opening 20 additional locations throughout the greater Shanghai area.

“Hot Dog on a Stick is a pop culture phenomenon, and the sunny concept with our famous striped uniforms and portable food items really resonates with the modern Chinese lifestyle,” said GFG president and CEO Chris Dull. “Global Franchise Group is confident that Hot Dog on a Stick will be a very popular dining destination in Shanghai.”

“I’ve been a fan of Hot Dog on a Stick since my childhood in the US and decided to open a location in China because I truly missed the food,” said master franchisee Eugene Mao. “I believe the local population in Shanghai will love Hot Dog on a Stick as much as I do.”

Established in 1946 in southern California, Hot Dog on a Stick also has international locations in Korea.

InsideRetail Asia