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How The Bite (Switzerland) Plans to Expand its Burger Footprint

24 Jun 2019 - World Franchise Associates (UK) has announced the signing of an agreement to represent The Bite Gourmet Burger Restaurant (Switzerland) for exclusive development opportunities worldwide including Southeast Asia, GCC, and South Africa among other markets.

The Bite is a gourmet burger restaurant that opened in Zurich, Switzerland in 2013 and quickly became one of the city’s busiest dining destinations. Founder, Thomas von Matt, describes The Bite as “an experience beyond the best burger you've ever had. From the interior design concept to the lively playlists, the warm & outgoing staff to the incredible people you'll find yourself sitting next to, The Bite creates an unforgettable ambience that will leave your guests coming back for more.”

The von Matt's spent nearly six months traveling The States, learning the finite details of creating delicious and interesting American dishes. Testing and experiencing food from all over the country, the von Matt’s came back to Zurich, taking the most memorable and inspiring dishes and creating a menu that has proven to be a huge success. With The Bite, they have managed to penetrate the market in Zurich and see great potential to expand this brand globally.

Using nothing but the freshest of ingredients and offering the most delicious burgers, where their secret lies in a perfectly blended beef patty made with chuck, sirloin and short rib, The Bite has managed to pave the way as a thoroughbred success story in the fine-casual dining segment. In 2018, The Bite was recognized by the acclaimed French restaurant guide, Gault & Millau, as the best burger restaurant in Switzerland.

The scene is loud and vibrant, the service culture is relaxed and causal, yet the quality of food is fresh, exciting and savoury. The Bite provides all the elements to create a restaurant experience that you will never forget.

World Franchise Associates