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Hertz (US) Asia Announces New Franchisee Partnership in Vietnam

28 Aug 2019 - Hertz Asia has announced the appointment of New City Rent A Car as its new franchisee partner in Vietnam.

As a local car rental expert, New City Rent A Car will offer customers a range of transportation solutions through Hertz and its other brands Dollar and Thrifty.

All brands will now be available in Ho Chi Minh City, with Hanoi launching later this year. Customers seeking short and long-term car rentals in Vietnam will now benefit from a wide range of luxury SUVs, sedans and car rental services, such as the Hertz Chauffer Drive service, a door to door professional driver service, convenient for airport and city transfers, half-a-day or full day service.

Both the business and leisure markets continue to grow in Vietnam. More than 130,000 new businesses started up in 2018, bringing the nationwide total to 700,000*. Furthermore, the country is expecting to welcome up to 20 million tourists by 2020, an increase of 33% from 2018*.

Eoin MacNeill, Vice President for the Asia Pacific region, said: "We are thrilled to welcome New City Rent A Car to the Hertz family. Hertz is committed to offer in Vietnam the high-quality car rental service it is globally well-known for, meeting the expectations of business travellers and tourists alike. New City Rent A Car, with its invaluable knowledge of the Vietnamese culture and the industry will help us fulfil this commitment through a wide range of Hertz, Dollar and Thrifty rental options."

Nim Vuon Phu, New City Rent A Car's Chairman, added: "We are immensely happy to start operating Hertz, Dollar and Thrifty in this flourishing market, serving both local and international customers with different transportation needs and preferences. In addition to our varied car rental options, services such as Hertz Chauffer Drive will help us serve our growing business community as well as international travellers who prefer not to drive."

To celebrate the launch, a 15% discount on Hertz Chauffeur Drive in Vietnam is available to customers who book online before 30 September 2019 and use the service before 31 October 2019.

About Hertz

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 company-owned, licensee and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through its specialty collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets, and sells vehicles through Hertz Car Sales.

About New City

New City Rent A Car is a subsidiary of a large conglomerate in Vietnam, which has business interests in Automotive, Infrastructure, Property and Hospitality. New City group was first established in 1989 and has grown into a key player in the Vietnamese market, especially on the high-end services and automotive sectors.

Markets Insider