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The Lost Bread (Philippines) Has Partnered with World Franchise Associates (UK)

02 Sep 2019 - The Lost Bread is a Filipino dessert concept that specializes in soft-serve ice cream, milkshakes, and French toast cubes.Making desserts an experience has been the brand’s mission since 2015, and this was started by revolutionizing milkshakes in the Philippines. Now, The Lost Bread has established a partnership with World Franchise Associates to expand the brand’s reach to the worldwide market in regions such as Southeast Asia, Australia, and the Middle East among others.

Since its inception, the brand has introduced dessert innovations such as the Overshakes (over-the-top milkshakes), Smoking Sub-Zero Soft-Serve, Sorbe Toasts (French toast cubes ala mode), and the Craft-Your-Own Soft-Serve Bar wherein customers can choose their own toppings and syrups. The founders began its expansion in July 2018 when it ventured into franchising, and has opened more than 15 branches within a year.

“We want to bring The Lost Bread experience internationally and WFA’s expertise is exactly what we need to be able to do this,” said, Emil Ongchuan, the co-founder of The Lost Bread. “With the help of our future master franchisees, we will continue to provide interactive desserts, eye-catching store design, and excellent customer service.”

Troy Franklin, World Franchise Associates COO added “ We are honored to have the opportunity to work with Emil and his team at The Lost Bread as part of our collaboration with the Philippines Franchise Association to help up and coming Filipino brands expand internationally” Franklin added “ The Lost Bread is a great example of the entrepreneurial spirit and commitment to innovation that makes the Philippines franchise industry so dynamic.

The Lost Bread offers master franchisees training, marketing support, opening assistance, product supply, and continuous product development.

For more information, please click this LINK or contact Troy Franklin at or at +60192101909.

World Franchise Associates