Continent Worldwide Hotels (Turkey) Plans Major Expansion in Middle East
24 Sep 2019 - Continent Worldwide Hotels announced today the signing of a master franchise and development agreement with Distinguished Hospitality Services to introduce and develop three of Continent's most prominent brands: Continent Hotels & Resorts, Ancyra Hotels & Inns and Lofty Collection across the Middle East, including Saudi Arabia.
This announcement is the second market portfolio expansion in the past nine months, that confirms Continent’s strategy to continue to expand its brands internationally.
The Middle East region's travel industry is continuously growing, with both leisure and business travellers’ having an interest in mid-market and budget accommodations as well as a continued desire for upscale brands.
“We observe that markets such as Dubai, Riyadh, Jeddah and Makkah are undersupplied in mid-market hotel accommodations, providing an opportunity for a fresh hotel brand such as Continent to bring its portfolio to the market. We believe that the next wave of growth and expansion in our region belongs to the mid-market segment and we believe that Continent’s brand portfolio, and DNA of its brands with Turkish Hospitality touch is a perfect fit for our targeted markets. It was only natural that we partner up with such brands and Hospitality Company which is continuously growing globally.” said Mohammed Albaadi, managing director and president of Distinguished Hospitality Services.
The master franchise and development agreement is anticipated to deliver approximately 25 hotels and 4,000 hotel rooms for Continent’s portfolio in the Middle East by 2024.
“We are very excited to sign this agreement with Distinguished Hospitality Services that will help Continent Worldwide Hotels to establish a presence in the Middle East, including the UAE and Saudi Arabia, and also offer a platform for rapid expansion. We trust on their regional expertise and infrastructure and we are perfectly ready to provide travellers with the upper segment and mid-segment hotel accommodations within our brands," said Bogac Gulderen, president of operations and franchise development – Worldwide.