BurgerFi (US) Plans Expansion with U.S. Air Force Base Alliance
22 Oct 2019 - BurgerFi has been selected by Air Force Services to be part of a global initiative to enhance food quality, variety and availability on Air Force bases throughout the U.S. and abroad.BurgerFi’s selection represents the latest move by Air Force Services to modernize the food landscape on Air Force bases.
Air Force Services operates a variety of business verticals on American Air Force bases worldwide, and is charged with delivering programs and activities to build ready and resilient Airmen and families. The BurgerFi partnership with Air Force Services caps a season of rapid growth for the better burger brand which currently operates and franchises approximately 125 locations domestically and abroad. Last year BurgerFi posted a 6% increase in same-store sales with total year-over-year revenue up by nearly 30 percent.
“Our focus is on the changing lifestyles, needs and expectations of Airmen,” says Mike Baker, Chief of Strategy and Innovation at the Air Force Services Center. “By adding recognizable, popular brands like BurgerFi to Air Force installations we begin to redefine the food experience for our Airmen and their families.”
BurgerFi joins a list of high growth brands in the Air Force Services portfolio. Their restaurants will be customized to fit the unique needs of each Air Force installation. Some will be full-scale fast-casual venues and others will be added to complement existing programs. There is also discussion of adding BurgerFi food trucks at more sprawling base locations.
“When our 100 percent American black Angus beef was recognized by the fourth annual Chain Reaction antibiotic scorecard with an “A” rating - one of only two brands serving passing grade beef - we moved to the top of the list of brands under consideration for this initiative,” says Charlie Guzzetta, Chief Brand Development Officer for BurgerFi. “We are excited to have been chosen and to be in the company of other super-successful brands known for transparent, high-quality ingredients and experiences.”
In addition to expanding its domestic and international presence through the Air Force Services partnership, BurgerFi is also opening more franchise locations around the globe. BurgerFi opened its third Mexico City location in September and is currently exploring other development opportunities in Mexico. Its newest location, located in the historic district of La Condesa, is the first BurgerFi to feature a dedicated milkshake station that serves street-side and in-restaurant.
All three Mexico City BurgerFi locations feature BurgerFi’s chef-inspired menu items including craft burgers, award winning fries and onion rings, a quinoa-based veggie burger, all-natural, humanely-raised chicken and a selection of craft beers and more. The Mexico City restaurants have embraced BurgerFi’s technological innovation and are committed to the brand’s green leadership.