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Johnny Rockets (US) to Add 23 International Locations

28 Oct 2019 - Johnny Rockets, a 33-year old American restaurant chain that has fast casual locations and full-service restaurants, is on track to open 23 restaurants this year across Asia, South America, Mexico, Europe, the Middle East and Africa, according to a press release.

"Our success outside of the U.S. is a critical aspect of our company's growth and is contributing to our current momentum," Stephen O'Connor, senior vice president of international business, said in the release. "Our rapid expansion stems largely from our timeless all-American brand that deeply and instantly connects with consumers around the globe. The combination of our craveable menu items, engaging experiential elements and casual California-themed décor creates a unique dining occasion for our guests that keeps them coming back for more."

Johnny Rockets has opened eight restaurants this year, two each in Brazil and South Korea and one in Chile, Mexico, Peru and North Cyprusan. An additional 15 will open by year's end in Brazil, Italy Nigeria, Spain, Oman, Chile, Indonesia, South Korea, Peru, Mexico and Bangladesh.

As part of the global expansion, Johnny Rockets has created a redesign for its new locations called "Fusion."

"Our new design is an opportunity to lean into the brand's nostalgic elements like our juke boxes, soda fountains and California heritage, and combine that with contemporary elements such as vibrant murals," said O'Connor. "We are also remodeling existing units with key Fusion elements that create a unique dining experience."

Founded in 1986, on Melrose Avenue in Los Angeles, Johnny Rockets has nearly 350 franchise and corporate locations in over 25 countries around the globe.


Fast Casual

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