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Jeff (Spain) Expands Across EMEA

05 Nov 2019 - With the success of Mr Jeff laundry franchises, the company changes its corporate brand name to Jeff, taking the first step in becoming a super services app.

Following the launch of its laundry franchise sales in Egypt two months ago, Mr Jeff has continued to gain momentum. In a matter of weeks, Mr Jeff sold its first 20 franchises across the country in Maadi , Dokki , Mohandseen, Fifth Settlement, Mokattam , Zamalek , El Sheik Zayed , 6th of October and Heliopolis. The company’s success in Egypt is being replicated across the EMEA region, with more than 100 franchises sold in the Middle East.

According to Eloi Gómez, CEO and co-founder of Jeff, “our obsession from day one has been to add value to the customer and we believe that we can do it, not just by washing and ironing their clothes, but also by offering them all the services they may need in their day-to-day lives.”

By offering on-demand laundry services, conveniently accessible through the app, Mr Jeff aims to alleviate the stresses of the working population by doing their laundry in a time-efficient and reliable manner. Franchising its on-demand laundry and dry-cleaning services across EMEA and Egypt is a key component of the company’s growth and development strategy and aligns with its focus on international expansion into 30 countries in 2019 in Europe, Africa and the Middle East.

“One of the reasons why we have seen so much interest in Mr Jeff is because we offer the benefit of low investment fees and the prospect of owning a profitable business’’, said Mr Gómez. Jeff aims to sell more than 150 franchises by the end of the year in other parts of EMEA.

As the company’s innovative laundry and dry-cleaning model continues to grow, the Spanish startup also announced it will be changing its corporate brand name to Jeff, taking the first step to becoming a super services app. The new name stems from a change in the Jeff business model to become a multiservice platform or “super app”, offering users everything they need in just one click. This platform will bring a variety of care and wellness services together under "The Good Good Life, the service platform that puts everything you need in your day-to-day life at your disposal." The laundry and dry cleaning home delivery service will continue to be called Mr Jeff.

The first new service being developed by Jeff is dedicated to hairdressing and beauty, announced last June under the name ‘‘Beauty Jeff’’, with the first salon opening in Argentina in October 30, 2019 In addition, Jeff is also announcing its fitness services, Fit Jeff, which will launch in the coming months.

About Jeff

The Spanish company Jeff is a startup that was founded in 2015. The business was created in Valencia, Spain, by Eloi Gómez, Adrián Lorenzo and Rubén Muñoz, three young Spanish entrepreneurs under 30. The company already operates in more than 32 countries in Asia, LATAM, Africa and Europe, offering its users convenient solutions through its app, website and stores. It began as a laundry and dry cleaning home delivery platform called Mr Jeff, but it is currently in an expansion process in which beauty and fitness services, Beauty Jeff and Fit Jeff, will soon be added in addition to the laundry service. The app is available on Android and iOS devices and offers a network of franchises that completely changes traditional business models. Jeff is undertaking an international expansion process with more than 1,780 stores, including low investment franchise opportunities in Turkey.