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Babyballet (UK) Signs Master Franchise Agreement for New Zealand

13 Feb 2020 - A pre-school ballet franchise founded in West Yorkshire has appointed its first ever master franchisee for New Zealand.

Babyballet has appointed trained ballet dancer Emma Payne to grow the brand across New Zealand through the recruitment of new dance studio owners as licensees.

The Halifax-based company, which was founded in 2005 by Claire O'Connor and is celebrating its 15th year in business, currently has 83 franchisees in the UK as well as licenses in Singapore and Australia.

O'Connor said: "Recruiting our first master licensee to help build the babyballet brand in New Zealand is a key strategic move in the international reach of the business.

"Babyballet has achieved impressive growth since 2005 and now runs around 2,000 classes a week attended by around 25,000 children.”

"We have a year of activities planned to celebrate 15 years of Babyballet and welcoming Emma as our first master licensee overseas is a fantastic start to the celebrations."

Insider Media Limited