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FirstLight Home Care (US) Announces International Expansion to Canada

03 Mar 2020 - Leading non-medical home care company expands across North America to deliver quality personal and companion care services

FirstLight® Home Care, an award-winning provider of non-medical home care, is pleased to announce it is expanding its caregiving services to Canada . Sam Riad , CEO of Comfort of Senior Living, has signed on as a master franchise and will operate as FirstLight Home Care of Canada.

Riad currently operates 10 Comfort of Senior Living retirement communities across the Province of Ontario . The master franchise agreement will allow Riad to introduce the FirstLight Home Care brand and deliver the company's non-medical home care services to a brand-new market.

"We are thrilled to bring our FirstLight brand to Canada ," said Jeff Bevis , CEO and Co-Founder of FirstLight Home Care. "International expansion has always been part of our strategy, and we believe we have found a solid master franchise partner in Sam Riad . He has extensive experience and a deep understanding of the industry, established relationships in the market and the infrastructure for rapid growth. And we share a similar mission, culture and calling to care for aging seniors and other adults in need of extra support."

As a notable and award-winning home care company, FirstLight provides exceptional care for seniors, veterans, people with disabilities and individuals who are recuperating. FirstLight's national network of franchises is dedicated to the health and well-being of others by delivering compassionate and quality services to individuals in the place they call home.

Riad and his team will bring the same culture of care and commitment to quality service to residents in Canada by offering FirstLight's companion and personal caregiving services to adults who need assistance. The partnership is a natural complement to existing demand and future growth in Canada.

"We recognized the tremendous success of FirstLight in the U.S and realized how beneficial this model would be to the Canadian market, especially with the recent increasing trend of older adults wishing to stay at home longer," said Riad. "We are passionate about helping individuals in our communities, and FirstLight sets the pace by offering innovative home care services that ensure people in need receive premium care."

Canadian CEO Brad Rye will lead the implementation of FirstLight Home Care into Canada . Rye has owned and operated various Homes for Special Care for the past 30 years. He is co-founder and former president of the Ontario Homes for Special Needs Association (OHSNA), representing 500 homes and 5,000 residents across Ontario . Recently working with the Ontario government, Rye assisted in the development and implementation of a resident-focused model of housing and services.

FirstLight Home Care of Canada has plans to open six locations immediately across Ontario , with an aggressive vision to establish 150 more locations through expansion and franchise opportunities across Canada.

Since opening its first franchise location in 2010, FirstLight Home Care has experienced steady growth and is now serving clients in 220+ locations in more than 30 states throughout the U.S. This is the company's first international expansion to Canada.

About FirstLight Home Care losing tag. Line break: FirstLight Home Care is a leading provider of non-medical home care, helping individuals in more than 30 states achieve the quality of life they deserve. The company has set a new standard in home care by creating an unmatched Culture of Care that drives industry-leading client and employee satisfaction. FirstLight is a lifeline not only for seniors, but for people recovering from illness, injury or surgery, adults with disabilities, veterans, busy families, and anyone 18 and older who needs personal or companion care services. FirstLight Home Care's mission is to deliver exceptional, compassionate care provided by extraordinary people so that all those who are served may age with comfort, dignity and independence in the place they call home. FirstLight is also proud to champion the family caregivers who give countless hours of care to their loved ones every day by providing the resources and support needed to help them maintain balance in their own lives.


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