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Russo's (US) Opens Dubai location, Plans Expansion

30 Sep 2020 - Russo's New York Pizzeria has opened a Dubai location through its international franchise partner, Prime Hospitality. The Nakheel Mall store is Prime Hospitality's eighth store, according to a news release.

Prime Hospitality, which will also soon open a store in Mirdif Uptown Mall in Dubai, recently opened two locations in Riyadh and plans to open eight more outlets in 2021.

"Our home delivery sales have exceeded our expectations and we continue to plan on developing 10 plus stores throughout UAE market," Russo's founder, Chef Anthony Russo, said in the release. "During an unforeseen drop in sales and openings in the restaurant industry due to COVID-19, we were quickly able to pivot and not only survive thru this pandemic, but our brand is thriving with sales up comparatively versus last year."

Russo's New York Pizzeria & Italian Kitchen features a 1,200- to 1,700-square-foot space and a new design that works well with a delivery sales-driven restaurant. The company said that each location will partner with third-party aggregators to add addition virtual storefronts that will also feature a full menu.

Russo's expects to open domestic locations in Houston, as well as Broken Arrow, Oklahoma and the Benders Landings area of Spring, Texas soon as well, though no timeline was provided. Expansion is also targeted at the states of Arizona, Florida, Tennessee, Texas and internationally, the release said.

Based in Houston, Russo's Restaurants is composed of a mix of corporate and franchised locations across Texas, Oklahoma, Tennessee and Florida, as well as international locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates.