Mr Jeff (Spain) Continues International Expansion into the African Continent
26 Oct 2020 - The opening of the first three Mr Jeff laundry stores in Kenya forms part of Jeff’s international expansion into the African continent which the company embarked upon in August 2019.
Technology and data management have enabled Jeff to digitize the traditional laundry sector through an innovative business model. Over the last 5 years, the Spanish company has managed to expand in more than 40 countries, over 4 continents, through more than 2,000 stores. Jeff, the technology company lands in Kenya to offer laundry and dry cleaning services through its business line Mr Jeff. The company, focused on offering daily well-being services, has opened its first 3 laundry stores in Nairobi, in Rosslyn Riviera mall, Langata road, and Hurlingham district.
The opening of the first three laundries in Nairobi consolidates Jeff’s international expansion strategy in Africa that began in August 2019, when operations began in Cairo, Egypt. Eloi Gómez, CEO of Jeff believes, “opening 3 Mr Jeff laundries in Nairobi is a very important milestone within our expansion strategy on the African continent. We are especially excited to start working with these motivated, polite, and competitive markets. These stores are the first of many other Jeff stores that are waiting to open in Kenya, in cities such as Mombasa and Nyali”.
Technology and data to digitize local businesses
Technology is at the very core of Jeff and it is this technology that enables traditional sectors to be fully digitized. The combination of the technological platform and the physical stores enhances Jeff’s omnichannel, increasing the demand for services, which can be requested through the app, website, or in the laundry store itself. In addition, Jeff’s technology allows you to connect with the customer when, where, and however you like thanks to delivery flexibility.
Technology is becoming more and more intertwined with people’s everyday services. Accessibility and convenience take precedence as an added value offered to users. Jeff embraced this trend, firstly through Mr Jeff franchises, and now with their new business lines: Beauty Jeff, Fit Jeff, and Relax Jeff. These business lines all combine the best of the online and offline worlds, offering a wide variety of services tailored to customers’ needs, which can all be accessed by simply clicking on the app.
Mr Jeff, home delivery laundry in one click
Mr Jeff relieves its customers of their washing and ironing duties, the most tedious household chores, by providing easily accessible services on the app. The customer only has to enter a pick-up and delivery location, which can be at home or at work.
Globally, the company has more than 2,000 franchises in 42 countries across its 4 lines of business. In addition to Mr Jeff, Jeff offers a line of beauty salons and hairdressers, Beauty Jeff, a chain of boutique gyms, Fit Jeff and a new line of massage centers, Relax Jeff. Each business line’s services can be requested through the Jeff app, available on iOS and Android, through the website, or in the stores.