Hyatt (US) Announces Global Expansion of Independent Collection Brands
04 Mar 2021 - Hyatt Hotels Corporation announced today the global growth of its independent collection brands, including recent openings and development plans through 2025 across The Unbound Collection by Hyatt, Destination by Hyatt and JdV by Hyatt brands. This growth reinforces Hyatt’s focus on continuing to immerse guests, members and customers into cultures and destinations that matter most to them.
Hyatt’s independent collection brands encompass diverse properties, each true to its destination and offering the modern traveler enriching experiences in new and exciting ways. Whether it’s a luxury hotel in The Unbound Collection by Hyatt brand with a rich history, a boutique JdV by Hyatt hotel inspired by its vibrant neighborhood, or an immersive resort retreat within the Destination by Hyatt brand, each hotel delivers one-of-a-kind guest experiences for every occasion.
“With each new hotel opening under Hyatt’s three independent collection brands, we are encouraging unique discovery of the local culture or history of the hotel’s location, truly illustrating the spirit of these three distinct brands,” said Katie Johnson, global brand leader, independent collection, Hyatt. “Learning from our guests, members, and customers is key to Hyatt. Each of these hotels accelerates our efforts to expand our independent collections in markets that reach travelers and surprise locals with captivating experiences.”
The Unbound Collection by Hyatt brand believes luxury is defined by experiences. More than a compilation of one-of-a-kind hotels, these properties are a thoughtful curation of stories worth collecting. Whether it’s a modern marvel, a historic gem or a revitalizing retreat, 25 properties worldwide provide thought-provoking environments for guests seeking a sophisticated yet unscripted experience when they travel.
Destination by Hyatt hotels make up a diverse collection of independent hotels, resorts and spacious residences that are individual at heart yet connected by a commitment to embody the true spirit of each location. Formerly known as Destination Hotels, the rebranded collection was recently renamed Destination by Hyatt to reflect its global reach. Each property is purposefully crafted to be a place of discovery through immersive experiences, authentic design and genuine service. In more than 30 locations nationwide, families, groups and couples can connect to both people and place – enjoying a sense of belonging that makes the destination theirs.
Embracing the brand’s original namesake—Joie de Vivre—JdV by Hyatt is all about celebrating the joy of life. The recently rebranded collection of JdV by Hyatt hotels is a vibrant, independent group of hotels that are true reflections of the urban neighborhoods we call home. As champions of diversity and inclusion, each of its 14 hotels offers guests a community for the spirited, the light-hearted, and the young-at-heart.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of December 31, 2020, the Company's portfolio included more than 975 hotel, all-inclusive, and wellness resort properties in 69 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries operate, manage, franchise, own, lease, develop, license, or provide services to hotels, resorts, branded residences, and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt®, Hyatt House®, Hyatt Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members.