KFC (US) to Continue India Expansion
30 Mar 2021 - The US-based fast food chain remains committed to their India expansion despite the Coronavirus pandemic and its lasting impacts.
KFC India opened around 30 new restaurant locations last year at the height of the Covid-19 pandemic and following the disruptive period, plans to add new outlets this year as it looks to enhance consumer experience and access to the KFC brand.
KFC India Managing Director, Samir Menon commented: “Our intent is definitely to keep growing the brand. One of our biggest strategic pillars is what we call access. We have to ensure that access to the brand continues to grow for the consumers, both physical and digital.”
The company is consistently looking for new trade areas and potential areas to set up new restaurant through its franchise partners and given the shift in consumer behaviour, Menon confirmed that the brand is also accelerating its efforts in their digital offering.
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