Paris Baguette (South Korea) Opens Its First Joint-Venture Store in Cambodia
10 Jun 2021 - SPC Group announced on June 9 that it has opened its first Paris Baguette Cambodia store in Phnom Penh, the capital of Cambodia, along with its local partner HSC Group.
Cambodia has become the sixth country that Paris Baguette enters. The Phnom Penh store is the first joint-venture store SPC Group has established since its global business began.
Starting with Cambodia, Paris Baguette is expected to expand the number of its overseas stores by embracing new strategies including joint venture and master franchise.
SPC Group is using Singapore as its base in entering neighboring countries.