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Little Caesars Pizza (US) Continues International Expansion

08 Jul 2021 - The global QSR pizza chain is looking for qualified entrepreneurs to help expand throughout the country.

Little Caesars Pizza, one of the largest and most iconic franchises in the $133 billion worldwide pizza industry, has grown its footprint across the globe since its founding in 1959. More than 60 years later, the brand has restaurants in 27 countries and territories. Now, Little Caesars Pizza has its sights set on a new international target market: France.

The decision to expand into France comes as Little Caesars Pizza seeks growth-minded entrepreneurs to help the brand expand its international footprint. With a straightforward business model focused on consumer value and a strong culture of support, the concept has grown quickly with franchisees in many markets worldwide. In addition to France, Little Caesars Pizza is targeting Bolivia, Malaysia, Indonesia, the United Arab Emirates, U.K., Spain and the Philippines for continued expansion.

“Little Caesars Pizza has a rich history of thrilling consumers in international markets and we know how to create a strong franchise opportunity anywhere in the world,” said Marc DaSilva, vice president of international development for the brand. “We are confident we will be able to do so in France, where the pizza market is absolutely booming and there is a growing demand for the type of convenient, delicious and affordable pizza Little Caesars is known for around the globe.”

Why Little Caesars Pizza is Primed for Growth in France France is the second-largest consumer of pizza in the world, right behind the U.S. With an emphasis on great-tasting pizza and family-friendly value, including the brand’s signature $5 HOT-N-READY® model, Little Caesars Pizza offers the perfect opportunity for potential franchisees to tap into this demand.

Additionally, restaurant automation is becoming increasingly prevalent in France, and Little Caesars Pizza has made significant investments in new technology to help its franchisees’ businesses stay relevant to customers.

The brand’s award-winning Pizza Portal™ technology, which is currently available in the U.S. and Canada with plans to launch in other international markets soon, offers a completely contactless transaction in which customers pick up their food from a heated compartment in the lobby after scanning a QR code on their phones. This tech-forward offering has become even more relevant as the demand for off-premise dining grows.

How Little Caesars Pizza Positions International Franchisees for Success When entering a new market for the first time, Little Caesars Pizza works hard to provide franchisees with the tools and resources needed to appeal to the palate and behaviors of the local consumer. The team conducts in-depth market research to roll out well-positioned menu items, limited time offers and more. The brand also offers its franchisees in-depth guidance in the areas of training, supply chain, operations and development.

DaSilva says ideal franchisee candidates are well-capitalized, with a minimum of $1.5 million in liquid assets and $2,500,000 in net worth, and possess the drive and expertise to build 25-plus stores in a five-year span. Little Caesars Pizza is looking for franchisees who have a passion for the industry and a comprehensive understanding of their local culture and market to bring the brand to France.

“France loves pizza, and the time has never been better for interested entrepreneurs to introduce Little Caesars Pizza to the country for the first time,” said DaSilva. “We are excited to work with qualified franchisees in France as we continue to bring Little Caesars Pizza’s three brand pillars of value, quality and convenience to new communities.”


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