Giordano (Hong Kong) Opens Ghana Store in Collaboration with the Melcom Group
04 Oct 2021 - Giordano, the global apparel brand known for its everyday wardrobe essentials, recently opened its first Ghana store within Melcom Plus in Kaneshie, Accra. Another 4 locations within the Melcom Department stores in Achimota, Frafrah, Tema and Weija are scheduled to be opened this year.
The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept. Space is maximized for product displays and customer interaction.
The move sees Giordano continue its recent expansion in the African continent – adding to its portfolio which already includes Zambia, South Africa, Kenya and Mauritius, alongside its presence in over 30 other countries across Asia, the Middle East, Australia, Africa, North America and Central Asia.
Mr Mark Loynd, Executive Director and Head of Overseas Market Development, commented, “Melcom is Ghana’s leading retail chain, with an extensive network of over 50 wholesale and department stores. We are both pleased and excited to commence our partnership with Melcom to bring Giordano to Ghana”.
He continued, “We pride ourselves on being a ‘world brand’; and our overseas expansion initiative, which commenced several years ago, is now bearing fruit. We are extremely proud to be bringing our unique offering to the people of Ghana”.
Ramesh M. Sadhwani, Joint Group Managing Director of Melcom, stated, “Giordano has a long, rich history in providing relevant, essential and timeless fashion for all. Ghana has witnessed a surge in demand for international fashion labels, and with Giordano having over 2,200 stores around the world, we are excited to bring the brand to Ghana and West Africa”. Mr Sadhwani continued, “We are extremely proud of our heritage, and will draw on our over 30 years of experience to create a new chapter in West Africa’s retail landscape with our new partner, Giordano”. Melcom Group Limited has a network of 50 retail outlets and are continuously diversifying, growing, and adapting to meet the needs of its customers across the country.
Giordano International Limited, founded in Hong Kong in 1981, is now one of the world’s leading international retailers of apparel and accessories for men, women, and children.
Today, the Giordano group operates over 2,300 stores in more than 30 countries across Asia, the Middle East, Africa, Australia, North America, and Central Asia.
The essence of Giordano is to provide relevant, essential, and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality, or culture.
Giordano is a brand for everyone, everywhere.
Melcom Limited is West Africa’s leading organized retail chain and is a true local home-grown Retail Super Brand. Established in 1989, it has footprints across Ghana with over 50 department stores and wholesale stores. Melcom has been adjudged a SUPER BRAND and rated as one of the Top Business Houses in Ghana year after year.
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World Franchise Associates