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Baskin-Robbins signs franchise deal to expand in Canada

17 Aug 2022 - US-based speciality ice cream shops chain Baskin-Robbins has entered a franchise development agreement to further expand in Canada.

The company signed the agreement with real estate and franchise operator McMaster Group Holdings, who will open 25 new shops in the Vancouver and Calgary markets.

The first shop under the deal was opened last month, in Metropolis Metrotown, Burnaby, while the second shop commenced operations last week at Guildford Town Centre, Surrey.

Baskin-Robbins ’ new locations will feature the brand’s latest ‘Moments’ design, which includes dipping cabinets, flexible and comfortable seating, and digital menu boards.

Baskin-Robbins Canada International Business senior director Craig Walker said: “With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country.

“We’re delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavours, innovation and treats to new guests in these important markets.”

Having first forayed into franchising in 1998, Ashry said: “I have been working in the franchise operating business in the Middle East for the past 23 years and in Canada for the past nine. In that time, I’ve become familiar with the type of brands that will resonate with Canadian consumers.

“I’m excited to join the Baskin-Robbins brand and lead its development in Vancouver and Calgary.”

Currently, Baskin-Robbins operates 107 shops across Ontario, British Columbia, Quebec and Manitoba. The company plans to partner with other local operators to further expand its footprint in Canada.
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