Wendy’s burgers are coming to Australia
10 Nov 2022 -
Wendy's burgers ready for Australia
Now the chain is readying to hit the market Downunder, with consultancy firm DC Strategy tasked with recruiting master franchisees.
The appointed master franchisee will need to have franchise and operations experience and a proven track record for growing brands in Australia.
There is no set agenda for the first store location, nor a pre-determined number of outlets. These will be determined by the master franchisee, DC Strategy confirmed.
Wendy's burgers will be vying for customers within a highly competitive market. There are the familiar giants of burger business in Australia – McDonald’s and Hungry Jacks.
US chains testing the waters in Australia include Five Guys, operated by franchisee Seagrass Hospitality. And Hollywood star Mark Wahlberg’s famed burger chain Wahlburgers unveiled its first Australian store in Circular Quay, Sydney late last year.
American brand Carl’s Jr. has already made its mark along the east coast. Globally this brand has over 4,000 restaurants; 35 outlets operate in Australia with a goal of 160 by 2032.
And then there are local brands such as Pattysmiths Burgers offering a premium alternative to the traditional fast food options. There are now 29 outlets in the chain, under the umbrella of multi-brand franchisor, Concept Eight. Restaurants operate throughout Victoria, Queensland, Western Australia and the ACT.