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Xponential Fitness Signs Franchise Agreement in Portugal

07 Nov 2022 - Xponential Fitness, Inc. (NYSE: XPOF) announced today it has signed a Master Franchise Agreement in Portugal for its Club Pilates brand. The agreement, signed with Porto-based Mitrinha & Libelinha, Lda., gives the Master Franchisee the opportunity to license a minimum of 20 Club Pilates studios in Portugal over the next 10 years. The Master Franchise partners bring extensive experience scaling globally-recognized consumer retail brands in Portugal.

According to data from the International Health, Racquet & Sportsclub Association, the European fitness industry generates more than $30 billion annually, second only to North America. Recent findings from an Allied Market Research report showed that the European Pilates & yoga studios market size is projected to reach $49.4 million by 2027, growing at a CAGR of 13.05% from 2021 to 2027.

“The Portuguese fitness market is vibrant and growing,” said John Kersh, Chief International Development Officer of Xponential Fitness. “We look forward to working with our partners in Portugal.”

Source: Club Pilates