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Australian gelato franchise hits Hawaii

30 Nov 2022 - Gelatissimo, a 65-unit gelato concept based in Sydney, Australia, is offering American entrepreneurs a scoop of its multi-million-dollar franchise model as it rolls out its U.S. expansion plan.

Opening a store in Hawaii next month at the Royal Hawaiian Center in Waikiki, the concept made its American debut earlier this year in Houston under the direction of franchisees Simon Stankevicius and Phanary Hok, who own several dessert concepts.

"We jumped at the opportunity to become Gelatissimo master franchisees because of the track record of success and the undeniable points of difference," Stankevicius said in a company press release. "America has been settling for basic ice cream, and we felt there was a gap in the frozen dessert market."

As the brand celebrates its 20th anniversary, Gelatissimo CEO Braeden Lord said the U.S. expansion plan was a fitting next chapter.

"Gelatissimo will become a local go-to, where American families can come together and celebrate life's special moments, big and small — just like our loyal international customers," he said in the release. "With Gelatissimo's indulgent flavors, we aim to evoke a sense of child-like wonder and shake up a somewhat tired frozen-dessert landscape."

The brand serves collaborative gelato flavors by partnering with a variety of companies including Hershey's, Reese's and Lindt. It will honor the Hawaiian location by joining forces with local artisans on Hawaii-inspired flavors like Dragonfruit and Lychee, Pina Colada and Guava.

"We have spent the last two decades enjoying sustainable growth and ever-increasing brand awareness," Lord said. "We are now looking to the future with excitement as we undertake this new chapter, focused on continued brand growth around the world."