MEITO (Germany) Announces Strong Expansion Plans in GCC Countries
09 Jul 2018 - MEITO unveils aggressive expansion plans for its Café, Lounge and Bubble Tea concept in the UAE, Qatar, Kuwait, KSA and Bahrain.
Following the opening of its new office in Muscat, Oman earlier this year, Meito ramps up expansion plans of its seriously cool international F&B concept in the Middle East.
The GCC is an economy with a strong history of international companies and a commitment to innovation. GCC consumers demand exclusive, superior and high-quality product, and therefore are a highly attractive market for international brands looking to make an inroad into the region via the franchise mode.
Meito Café and Lounge Concepts was launched in the German market eight years ago, based on its secret recipe for their famous signature Bubble Tea. Now the brand is an international franchise, committed to social, sustainable F&B experiences. The Meito design is centred round the concept of “home away from home”, where customers can chill, care about each other, refresh and refuel, just as they would in their own home.
“The concentration of high net-worth individuals, favourable regulations, and a young and upwardly mobile consumer market make the GCC very attractive for us,” commented Ben Götze, Managing Director at Meito Franchise. “GCC consumers are hungry for convenient, yet healthier, value-added food alternatives, making Meito’s organic and sustainable F&B concept a natural fit. With new GCC legislation leading the way towards healthier living, we feel it is the perfect time to expand Meito in the Middle East.”
Meito is looking for franchise partners in the UAE, Qatar, Kuwait, KSA and Bahrain who are aligned to its brand values and believe in its huge potential for financial success.
The trendy German F&B brand is exhibiting at the following franchise exhibitions this year:
Bahrain Franchise and Dine Expo, 7th-9th November, Bahrain
The Global Franchise Market, 5th-8th December, Dubai
Meito has reinvented Bubble Tea from a single treat into a way of life and seriously cool social experience, with its Meito Café & Lounge Concept. With its commitment to sustainability, through the use of natural, repurposed materials and locally sourced ingredients, Meito works with franchise partners that share its values of fun, fairness and quality. For more information, go to https://www.meitocafe.me/
Winnie Gagan, Director of Events and New Business
Mobile: +971 56 1162454