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World Franchise Associates (UK) Signs Agreement with Mary Brown's (Canada)

26 Oct 2018 - Agreement targets worldwide development for the largest Canadian QSR chicken restaurant.

World Franchise Associates has announced the signing of an agreement to represent Mary Brown’s Chicken & Taters for international development opportunities. World Franchise Associates expertly assists franchisors to enter new international markets and provides international franchise advisory services to corporate and private investors who wish to expand their franchise portfolios or enter the franchise market.

Mary Brown's Chicken & Taters originated in the province of Newfoundland & Labrador, Canada, in 1969. From the beginning and to present, the brand possesses two distinct strengths: a delicious recipe for southern fried chicken and the genuine hospitality of Newfoundlanders. Mary Brown's menu is centered on chicken – golden, crispy, juicy and 'crave-able' – paired with tasty potato wedges called Taters. Menu options include Signature Chicken & Taters, Big Mary Chicken Sandwich, Chicken Wraps, and more. Vegetarian and other flavor options are available in select areas.

Premium quality is intrinsic to Mary Brown's approach. The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years. Cooking is done in Mary Brown's proprietary cookers – unique, exclusive technology that uses heat rather than pressure to seal in flavor and ensure a light, golden, delicious result every time.

In 2007, the brand was purchased by Gregory Roberts, a Newfoundland-born entrepreneur. Under Roberts' leadership, the brand has more than doubled in store locations making it one of Canada's fastest-growing franchises. Today, Mary Brown's has more than 145 locations and is the largest Canadian quick serve chicken restaurant. Projected growth is to reach 200 locations by 2020 in the Canadian market alone.

Martin Hancock, Chief Operating Officer, World Franchise Associates said, “Mary Brown’s Chicken & Taters’ franchise offering is an opportunity to invest in a brand that bridges new and old – using an exclusive cooking technology to optimize sales and guest satisfaction, while maintaining a focus on premium quality resulting in delicious southern fried chicken every time.”

Hadi Chahin, President and COO of Mary Brown’s agrees, “Mary Brown’s distinct competitive advantages have led to outstanding growth in Canada. Now, with a solid foundation in place, we’re poised for even greater success internationally. It’s an exciting time for our brand.”

A skilled and passionate franchise support team provides leadership across all key functional areas at Mary Brown’s, including real estate, construction & development, supply chain, marketing, operations, training and financing. Please click this LINK for more information.

About World Franchise Associates

World Franchise Associates (www.worldfranchiseassociates.com), based in London, is an international franchise development consultancy, marketing and media company. With more than 25 years of international franchise experience, the company offers a comprehensive franchise development program including: Assisting businesses with international franchise expansion, advising companies and high net worth individuals seeking to acquire the rights to operate brands in their markets, and guiding successful multi-unit businesses through the development of franchise systems for international expansion.


World Franchise Associates

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