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World Franchise Associates (UK) Signs Agreement with Marco Pierre White (UK)

13 Mar 2019 - World Franchise Associates has announced the signing of an agreement to exclusively represent several Marco Pierre White brands (UK) for development opportunities worldwide.

Marco Pierre White is the creator of several successful brands and one of the world’s greatest chefs and restauranteurs. White has been called the godfather of modern cooking by Australian MasterChef and has been dubbed the first celebrity chef. White was the Head Chef in ITV's Hell's Kitchen television series. In addition, he is the author of several bestselling books.

White’s ability to leverage his Italian heritage and fond childhood memories visiting gelato bars in his mother’s home town of Bardolino Italy, led to the creation of several distinct and iconic brands. Below are the brands represented by World Franchise Associates:

Marconi Coffee and Juice Bar (Beverages & Drinks): Serves a delicious range of coffees, pastries, juices, smoothies, ice cream and yoggies. It offers the perfect retreat where friends and family can relax and catch up thanks to its ultra-casual ambience.
Bardolino Pizzeria, Bellini and Espresso Bar (Casual Dining): The brand serves an all-day express menu of authentic, uncomplicated Italian food, from fresh pasta dishes and stone-baked pizzas to salads and sharing platters.
Wheeler's of St James's, Oyster Bar & Grill Room (Casual Dining): The original Wheeler's brand was established in 1856 and is credited as being the 'world's oldest and finest fish brand'. Marco Pierre White has now given this long-established institution a new lease by re-working the classic seafood recipes of the original Wheeler's for today's restaurant goers.
Mr. White’s English Chophouse (Casual Dining): Mr. White's English Chophouse keeps the British chophouse tradition alive by serving succulent joints of meat in glamorous surroundings. The menu centers around steaks, grills and chops and only quality meats are used.
Marco’s New York Italian (Casual Dining): Customers enjoy a mix of Italian-inspired dishes and American classics from a menu created by Marco himself. The brand reflects the hustle and bustle of the Big Apple as well as Marco's passion for classic, simple and authentic Italian food.
Marco Pierre White Steakhouse Bar & Grill (Casual Dining): This exciting and bright dining experience includes signature steaks, English and French classics, and a comprehensive selection of premium cocktails.

Paul Cairnie, Chief Executive Officer World Franchise Associates said, “We are thrilled to represent several Marco Pierre White brands for international expansion. These brands are exceptional opportunities for individuals and companies seeking to invest in one of the most globally recognized names in the restaurant industry known for a one-of-a-kind dining experience bar none.”

Marco Pierre White’s team of experts are on hand to guide master franchisees every step of the way, providing pre-opening support with design and development, sales and marketing, finance, procurement, menu development, operations and training.

About World Franchise Associates
World Franchise Associates (, based in London, is an international franchise development consultancy, marketing and media company. With more than 25 years of international franchise experience, the company offers a comprehensive franchise development program including: Assisting businesses with international franchise expansion, advising companies and high net worth individuals seeking to acquire the rights to operate brands in their markets, and guiding successful multi-unit businesses through the development of franchise systems for international expansion.

World Franchise Associates