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Eggspectation (Canada) to Open Three Franchises in Egypt and Pakistan

30 Sep 2019 - A casual dining restaurant/café born from its breakfast and egg heritage continues its international expansion in the Middle East

Eggspectation has announced the opening of three franchise locations in Egypt in 2019: Cairo Festival City- Cairo, Alamaen City-Alexandra and New Cairo Capital- Art City Cairo. The brand signed an international representation agreement with World Franchise Associates in July, 2018. The Master Franchise for Egypt was later signed with Prime Group.

Eggspectation is an upscale casual restaurant group providing more than 120 contemporary menu items covering breakfast, brunch, lunch, dinner, and bar and cafe service. The menu is created from discriminating but broadly accepted tastes, born from its breakfast and egg heritage, and focused on being natural, healthy, and environmentally friendly.

The Eggspectation concept was created by Eggspectation Group, with a first restaurant in downtown Montreal in 1993. Since then, Eggspectation restaurants have become synonymous with innovation, high quality food, excellent service, and a unique and exciting dining experience.

Sary Hamway, Chief Operating Officer World Franchise Associates said, “We are excited about facilitating Expectation’s continued expansion in the Middle East. The brand offers a unique proposition for investors in a growing health-conscious market.”

In addition to Egypt, the brand has finalized the area development franchise rights for Pakistan with the first of its outlets opening in Lahore in late 2019.

Currently, there are 27 Eggspectation Restaurant operations – 13 in Canada, 7 in the U.S.A, 3 in India, 1 in Qatar and 3 in U.A.E. 8 outlets soon o be opened in 2019. And we’re not done yet!

For information about master franchise opportunities, please click this LINK .

About World Franchise Associates
World Franchise Associates (, based in London, is an international franchise development consultancy, marketing and media company. With more than 25 years of international franchise experience, the company offers a comprehensive franchise development program including: Assisting businesses with international franchise expansion, advising companies and high net worth individuals seeking to acquire the rights to operate brands in their markets, and guiding successful multi-unit businesses through the development of franchise systems for international expansion.

World Franchise Associates