World Franchise Review 2018

WORLD FRANCHISE REVIEW Food Pizza Little Caesars ® Pizza The destination location Quick service takeaway pizzeria Country of Origin USA Target Markets Argentina, Bulgaria, Czech Republic, Ecuador, Egypt, France, Germany, Hong Kong, Hungary, Indonesia, Japan, Malaysia, Pakistan, Philippines, Poland, Qatar, Romania, Singapore, Spain, Taiwan, Thailand, UAE, UK, Ukraine, Vietnam For more details please contact: Little Caesars ® Pizza, the world’s third-largest pizza chain*, charted an early trajectory to global success: in 1959 its first restaurant was opened by founders Michael and Marian Ilitch in Michigan; in 1962 the brand began franchising; and by 1969 it went international. Today the brand is operating on six continents in countries as diverse as Australia, Egypt, Jamaica, Guatemala and Turkey, as well as growing coverage of the MENA region including sites in the Kingdom of Saudi Arabia, Bahrain and Jordan. In 2004 Little Caesars ® Pizza launched its HOT-N-READY ® model – which introduced quick service to the pizza sector giving customers greater convenience. “Our core menu items are readily available when a customer walks in the door,” emphasises Mike Therrian, Director – International Development. “The HOT-N-READY ® operating platform eliminates the need to order in advance. Our customers simply walk into one of our stores and pick up our freshly made pizzas and side items without waiting. This platform gives us a solid differentiation from our global competitors.” In addition to convenience, Little Caesars ® Pizza is known for its affordability, and was named the Best Value in America of all U.S. fast food and pizza restaurant chains for the past ten years.** Their affordable menu includes its famed Crazy Bread ® ,classic and deep dish pizzas with a range of toppings, and Caesar Wings ® in a variety of flavors from spicy to sweet and savory. With a dedicated global team supporting its franchisees, Little Caesars ® Pizza has doubled its international footprint in the last six years. The franchise opportunity is tailored for local operators with multi-unit experience, access to highly preferred real estate and ability to aggressively scale and develop the brand. “Our brand delivers real value and is more affordable than other options,” says Senior Vice President, International, Paula Vissing. “We expect our HOT-N-READY ® pizza to become an attractive alternative to other fast food restaurants and for Little Caesars ® Pizza to become a destination location in every market we enter.” *Third largest pizza chain in the world – based on net number of stores in 2016. **Highest-Rated Chain, Value for the Money based on a nationwide survey of national quick-service restaurant consumers conducted by Sandelman & Associates 2007-16 16