World Franchise Review 2018

WORLD FRANCHISE REVIEW Food Casual Dining The Boiling Crab The art of seafood boil Casual dining seafood restaurants Country of Origin USA Target Markets Middle East, Spain, Asia, Latin America, Caribbean, Nordic, worldwide For more details please contact: Seafood fans rejoice, The Boiling Crab delights its patrons with a varied menu including crab, crawfish, lobster, shrimp and raw oysters. Fresh seafood entrees are prepared Cajun-style in giant pots of seasoned broth, made to order and served in bags to preserve flavor. “The menu also includes fried options such as catfish or shrimp with Cajun fries, gumbo and side dishes,” explains William Edwards, CEO of parent company Edwards Global Services. “Traditional utensils are optional, as many consider the art of seafood boil to include peeling and eating seafood with one’s hands.” With customers ranging from infants to seniors, and with a strong millennial following, The Boiling Crab attracts long lines at dinnertime at its casual dining restaurants modelled after the traditional Louisiana seafood boil, offering an informal dining atmosphere with nautical theme décor. Established in 2002 and with 10 years of franchising experience, The Boiling Crab operates in 10 locations reporting average annual revenues of US$5.9 million per site. The company is now setting its sights on market expansion worldwide, with a comprehensive franchisee training program and construction, technology, logistics, supply chain and staff training support provided. 57