World Franchise Review 2018

WORLD FRANCHISE REVIEW Retail Children Children’s fashion retail Country of Origin Malaysia Target Markets Kingdom of Saudi Arabia, Qatar, Bahrain, Kazakhstan, Thailand, Taiwan, Japan, Australia, Panama, Chile, Pakistan Lebanon, Egypt, Morocco, Tunisia, Nigeria For more details please contact: Established for over 20 years in the children’s apparel industry, Poney is positioned as Malaysia’s industry leader with 38 standalone stores and a further 72 in-shop distribution points within leading department stores. The brand and its sister brand Baby Poney has successfully extended into over 200 international stores and distribution points across 12 countries in Asia and the Middle East, including sites in the UAE, Kuwait, Libya and Yemen. Offering quality high street children’s fashion at affordable prices, Poney franchisees benefit from its multi-channel distribution and manufacturing capabilities supported by high standards of quality control. “Poney’s main focus is to provide comfortable and trendy clothing to the young generation, from new born up to 12 years of age,” says the company. “Each year Poney offers four seasonal collections and a range of more than 600 products.” The company launched its franchise operations in 2011 and offers a complete support package to international partners including operational assistance and training, visual merchandising support, marketing and communications programmes, stock replenishment systems, key account management and an advanced POS system. This family oriented company is seeking to form partners with retail backgrounds, experienced brand managers who have passion, expertise and access to prime real estate locations. Poney Comfortable and trendy 68