World Franchise Review 2018

WORLD FRANCHISE REVIEW Food Fast Casual Mad Mex Fresh fiesta-filled fun Fast, casual, fresh, and healthy Mexican grill Country of Origin Australia Target Markets South East Asia, Middle East, Europe, India, Japan, South Korea, China, Turkey, worldwide For more details please contact: troy@worldfranchiseassociates.com Mad Mex has built a network of over 70 stores in Australia and New Zealand in under a decade. Its popular menu is heavily influenced by the fresh, Baja style Mexican food made with authentic ingredients, served in a quick environment tailored to personal tastes and dietary requirements. Each Mad Mex restaurant prepares their guacamole, salads, salsa and slow-roasted or freshly grilled meats daily. The brand has successfully created a combination of restaurant formats including food courts, shopping center precincts, airports, train stations, and high street locations. “There are different Mad Mex restaurant formats to allow for location-specific customization. All restaurants boast a chilled, fun, fiesta-inspired atmosphere which makes a fantastic setting for a quick bite or a meal with ‘la familia’” Says company director, Phillip Blanco. Blanco describes the brand as “A little cheeky, a little quirky and a whole lot of fun.” While the edgy brand tends to attract younger demographics, the healthy options appeal to all age groups including consumers that are part of increasing food trends such as the clean eating or protein rich movement, permitting customers to feel good about their food choices with Mad Mex. With a strong supply chain in place, the concept is positioned with a competitive advantage in several business units such as cost and quality, with international growth top of mind for brand development. Mad Mex is gearing up for overseas expansion into Southeast Asia and the Middle East with outstanding partners who possess a proven track record in business and vision. “Mad Mex has been ranked number five in the Top 10 Australian Franchises,” Blanco adds. “Having been at the forefront of this demand in both the Australian and New Zealand markets, we know this demand is about to explode internationally. We believe our tried and tested concept, processes and expertise provide the perfect opportunity for the right master franchisee to be a leader in this category in their region.” Mad Mex’s team of internationally experienced staff provide full assistance to master franchisees in menu development, site selection, store design, training, and ongoing support. “Our master franchisees receive a wide range of support across all facets of the business and a dedicated Regional Operations Manager will support and assist you as a first point of contact,” reports the company. “The business directors have been involved in some of Australia’s most successful businesses – both local and international operations – over the last 20 years and can bring a wealth of expertise to the partnership.” 29

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